Product Line Manager - Films/Lamination

Magnera's purpose is to better the world with new possibilities made real. For more than 160 years, the originating companies have delivered the material solutions their partners need to thrive. Through economic upheaval, global pandemics and changing end-user needs, they have consistently found ways to solve problems and exceed expectations. By bringing together these legacy companies, the distinct scale and comprehensive portfolio of products will bring customers more materials and choices. With a combined legacy of resilience, Magnera will build personal partnerships that withstand an ever-changing world.

The Product Line Manager drives the development and execution of both short- and long-term strategies for the films and lamination product line under the Personal Care Division within Magnera Corporation.  The incumbent works closely with segment/functional leaders, sales personnel, R&D, and manufacturing to assist in driving overall product line profitability.

Product Line Profitability

• Lifecycle management of complex product line.
• Work with finance and sales to develop new product/customer proposals.
• Manage pricing strategies and monitor channel conflict.
• Champion cost reduction projects to reduce margin erosion on mature products.
• Keep abreast of changes in equipment/process technology to improve cost position.
• Work closely with Supply Chain function in order to understand raw material trends and overcome supply challenges.
• Provide growth & cost analytics to support business case development.

Support of Existing Business

• Lead cross-functional team to bring solutions to chronic quality and services issues.
• Work with commercial, operations and supply chain team to define service requirements.
• Help in setup of new or modified products including defining packaging requirements and artwork.
• Optimize mix to drive optimized utilization and profitability.
• Support daily tech service and sales needs.

Strategy

• Work cross functionally to champion development and execution of films and lamination strategic vision across Hygiene and other growth segments while gaining high level understanding of competitors and the global market.
• Identify new business needs, as well as growth opportunities.  Define and develop associated investment plans that are required to support future development.
• Coordinate market and competitive intelligence.  Collect, analyze and effectively communicate market trends, customer demands and competitor strategies.
• Visit customers, trade associations and conferences to understand current trends and competitive challenges.

Product Planning

In partnership with the Sr. Product Line Director:

• Develop and execute 1-3 year product development roadmap for product line growth and profitability.
• Understand market trends, competitive advantage and value creation within product line.
• Work with Business Development, Sales and R&D to define needs to next generation products.
• Manage the allocation of technical resources to the most impactful projects.
• Manage all aspects of new product launches and commercialization needs.
• Be the subject matter expert throughout the organization for new films and nonwovens programs.

Other Job & Conduct Expectations 

• Abide by all company policies and procedures as outlined in the Employee Handbook
• Safety is number one priority - both the safety of the incumbent and co-workers. At all times incumbent is expected to act in accordance with the Company’s published safety policies and procedures.
• Housekeeping as it relates to the orderliness of personal workspace and common office areas is required to be maintained at all times by the incumbent.
• Teamwork is essential to this position. Incumbent must always exercise excellent communication skills and interpersonal behavior in order to produce the highest level of customer satisfaction possible. This applies to both employees (internal) and external customers.
• Perform other duties as assigned.
• Travel: approximately up to 30%

EDUCATION & EXPERIENCE:

• Bachelor’s Degree in Business Administration or related field required; Master’s or MBA preferred
• Minimum 5-7 years of experience in Product Management, Finance and/or Product Marketing
• High proficiency level with MS Office applications required
• Thorough knowledge of marketing research, financial analysis, and product management techniques
• Understanding of analytical tools & methodology to benchmark product line performance
• Solid understanding of business functions:  Sales, Finance, Manufacturing, Supply Chain, Sourcing, and Logistics.
• Proven track record converting data into actionable intelligence to drive improvement
• Capability to build and foster excellent rapport with commercial, development, and operational teams
• Team player with ability to influence without direct authority
• Excellent communication and organizational skills
• Ability to work well in high pressure environment
• Works independently and has the ability to prioritize and multitask
• Demonstrated meeting facilitation skills

COMPETENCIES:

• Ability to organize, coordinate and direct cross-functional teams; commercial as well as operational
• Ability to perform category analysis and category management
• Ability to drive product improvement projects and lead multidisciplinary teams
• Ability to work effectively with sales leaders and plant sites in order to consistently drive profitable growth