Product Line Manager - TYPAR

Magnera's purpose is to better the world with new possibilities made real. For more than 160 years, the originating companies have delivered the material solutions their partners need to thrive. Through economic upheaval, global pandemics and changing end-user needs, they have consistently found ways to solve problems and exceed expectations. By bringing together these legacy companies, the distinct scale and comprehensive portfolio of products will bring customers more materials and choices. With a combined legacy of resilience, Magnera will build personal partnerships that withstand an ever-changing world.

The Infrastructure & Specialty Division of Magnera has an immediate need for an Associate Product Manager to support the Typar business segment. This individual will lead and drive the development and execution of short and long-term strategies for assigned Magnera Typar product lines. Drives product line strategic fit, as well as overall profitability, working closely with segment and functional leaders.

Strategy

· Develop and execute the strategic vision for the product line; existing, enhanced and new technology recommendations

· Champion and lead cross-functionally to achieve the strategic initiatives

· Identify new business needs, internally and externally, as well as growth opportunities

· Define and develop associated strategic investment plans with cross-functional collaboration

· Lead coordination of ongoing market and competitive intelligence; analyze and effectively communicate market trends, customer/consumer demands and competitor strategies for product and pricing

· Provide product assortment and pricing direction for new business opportunities

· Participate in customer meetings and trade events to drive growth and keep up with product trends, channel and consumer influences, and competitive challenges

Multi Generation Product Planning

· Develop and execute 1 and 3 year product development roadmap for channel and product line effectiveness, growth and profitability

· Define and develop next generation products, collaborating with Sales and cross-functionally

· Manage allocation of technical resources to the most impactful projects

· Manage all aspects of new product launches

· Provide oversight for channel and product-specific competitive information

Product Line Profitability

· Manage new product and customer pricing and profit, collaborating with Finance, Operations, Sourcing, Supply Chain and Sales

· Manage pricing strategies and monitor channel conflict

· Champion cost-reduction projects; manage product mix and margin erosion on mature items

· Identify changes in equipment and process technology to improve cost position

· Work with Supply Chain for raw material trends and cost-improvement opportunity

Support of Existing Business

· Collaborate with Sales leadership for top target growth (current & new)

· Clear product positioning and communication strategies; collaborate with Marketing, manage product positioning tools, including web, trade, ad, sell sheets, research and presentations

· Lead cross-functional teams to bring solution to chronic quality issues

· Work with cross-functional teams to define service needs for new/changing/outgoing items

· Ability to identify and cultivate market and product opportunities

· Ability to organize, coordinate and direct cross-functional teams

· Ability to perform category analysis and category management

· Ability to drive new product development and lead the commercialization of products

· Ability to work effectively with Sales leaders and internal functional leadership to consistently drive profitable growth

Education, Experience, Skills

· Bachelor’s Degree in Business Admin or related field required

· Preferred 3-5 years’ experience in Product Management, Finance and/or Sales preferred

· Thorough knowledge of product management strategy, new product development techniques

· Background in commercial and residential building products, industrial solutions and/or private label solutions, is desired.

· Demonstrated Marketing and Sales experience within Commercial and Residential Construction, Geosynthetics, Agriculture and/or Waterproofing sector.

· Understanding of analytical tools to benchmark customer and market needs; relate and translate to existing operational infrastructure and prospective new (acquired assets or other)

· Ability to design and translate effective strategies and tactics to the Sales team

· Capability to build and foster excellent rapport with Sales and functional leadership and teams

· Team player with ability to influence without direct authority

· Solid understanding of business functions Sales, Finance, Manufacturing, Supply Chain, Sourcing, and Logistics.

· High proficiency level with MS Office applications

· Excellent communication and organizational skills, with demonstrated meeting facilitation skills

· Ability to work well in high pressure environment, prioritize and multi task

· Ability to travel (25-40%)