The Product Management Director, will be accountable for the profit and loss of Magnera’s EMEIA Wipes product line, a $150MM P&L consisting of Consumer Wipes & Professional Wipes sub categories.
He or she will lead a team of 1-2 that will manage the product portfolio and drive the development and execution of short and long-term strategies for assigned product lines. The suitable candidate will also contribute to this work, as it is a small and dynamic team. Magnera is a fast-evolving company so this role includes, but is not limited to, the following responsibilities:
JOB DUTIES & RESPONSIBILITIES:
Strategy:
- Develop and execute the strategic vision for the Wipes Product Line; existing, enhanced and new technology recommendations
- Champion and lead cross-functionally to achieve strategic initiatives
- Identify new business needs, internally and externally, as well as growth opportunities
- Define and develop associated strategic investment plans with cross-functional collaboration
- Lead coordination of ongoing market and competitive intelligence; analyze and effectively communicate market trends, customer/consumer demands and competitor strategies for product and pricing
- Provide product assortment and pricing direction for new business opportunities
- Participate in customer meetings and trade events to drive growth and keep up with product trends, channel and consumer influences, and competitive challenges
Multi Generation Product Planning:
- Develop and execute 1 and 3 year product development roadmap for channel and product line effectiveness, growth and profitability
- Define and develop next generation products, collaborating with Sales and cross-functionally
- Manage allocation of technical resources to the most impactful projects
- Manage all aspects of new product launches
- Provide oversight for channel and product-specific competitive information
Product Line Profitability:
- Manage new product and customer pricing and profitability, collaborating with Finance, Operations, Sourcing, Supply Chain and Sales
- Manage pricing strategies and monitor channel conflict
- Champion cost-reduction projects; manage product mix and margin erosion on mature items
- Identify changes in equipment and process technology to improve cost position
- Work with Supply Chain for raw material sourcing, validation and cost-improvement
Support of Existing Business:
- Collaborate with Sales leadership for top target growth (current and new)
- Develop clear product positioning and communication strategies; collaborate with Marketing, manage product positioning tools, including web, trade, ad, sell sheets, research and presentations.
- Lead cross-functional teams to bring solution to resolve quality initiatives.
- Work with cross-functional teams to define service needs for new/changing/outgoing items
- Maintain oversight for new and modified products; working with Marketing, Corporate Creative teams and Packaging Design in determining packaging requirements and art work.