Product Line Manager - Branded Wipes & Industrial

Magnera's purpose is to better the world with new possibilities made real. For more than 160 years, the originating companies have delivered the material solutions their partners need to thrive. Through economic upheaval, global pandemics and changing end-user needs, they have consistently found ways to solve problems and exceed expectations. By bringing together these legacy companies, the distinct scale and comprehensive portfolio of products will bring customers more materials and choices. With a combined legacy of resilience, Magnera will build personal partnerships that withstand an ever-changing world.

Magnera is seeking a highly motivated Product Manager to support its Branded Wipes & Industrial segment, which includes the Chicopee and Sontara brands. This role is responsible for leading the development and execution of short- and long-term strategies for assigned product lines. The Product Manager will work closely with segment and functional leaders to ensure strategic alignment, drive profitability, and support business growth.

Strategic Planning

• Develop and implement strategic visions for existing, enhanced, and new technologies across product lines.
• Lead cross-functional initiatives to achieve strategic business goals.
• Identify internal and external business needs and growth opportunities.
• Develop strategic investment plans in collaboration with other departments.
• Analyze and communicate market trends, customer demands, and competitor strategies.
• Provide product assortment and pricing direction for new business opportunities.
• Attend customer meetings and trade events to stay informed on trends and opportunities.

Product Planning & Development

• Create and execute 1- and 3-year product roadmaps to drive channel effectiveness, profitability, and growth.
• Define and develop next-generation products in partnership with Sales and other functions.
• Prioritize technical resources toward high-impact projects.
• Manage all aspects of new product launches.
• Monitor competitive activity by product and channel.

Product Line Profitability

• Collaborate cross-functionally on pricing and profitability for new products and customers.
• Monitor and manage pricing strategies to prevent channel conflict.
• Lead cost-reduction initiatives and manage mature product performance.
• Identify and drive changes in equipment and processes to enhance cost position.
• Work with Supply Chain on raw material trends and cost-saving opportunities.

Business Support

• Partner with Sales leadership to drive growth with current and prospective customers.
• Collaborate with Marketing on clear product positioning and communication strategies.
• Manage marketing tools including web content, advertisements, sell sheets, research, and presentations.
• Lead cross-functional teams to resolve chronic quality issues.
• Define service needs for new, updated, or discontinued products.

Education and Experience

• Bachelor’s degree in Business Administration or related field (required)
• 3–5 years of experience in Product Management, Finance, or Sales (preferred)
• Experience in specialty wipes products (preferred)
• Strong knowledge of product management strategy and new product development
• Skilled in analytical tools to assess customer and market needs and align them with business capabilities
• Proven ability to translate strategy into actionable sales tactics
• Strong collaboration skills with both Sales and functional teams
• Ability to lead without direct authority; team-oriented mindset
• Solid understanding of cross-functional business areas: Sales, Finance, Manufacturing, Supply Chain, Sourcing, and Logistics
• Proficiency in MS Office applications
• Excellent communication, organization, and meeting facilitation skills
• Ability to multitask and work effectively under pressure
• Willingness to travel 20–30%

Core Competencies

• Category analysis and management
• Cross-functional team coordination and leadership
• Market and product opportunity identification
• Strong collaboration with internal Sales and functional teams to drive profitable growth
• New product development and commercialization