Marketing Communications Specialist

Magnera's purpose is to better the world with new possibilities made real. For more than 160 years, the originating companies have delivered the material solutions their partners need to thrive. Through economic upheaval, global pandemics and changing end-user needs, they have consistently found ways to solve problems and exceed expectations. By bringing together these legacy companies, the distinct scale and comprehensive portfolio of products will bring customers more materials and choices. With a combined legacy of resilience, Magnera will build personal partnerships that withstand an ever-changing world.

Reporting to the Marketing Communications Manager, the Marketing Communications Specialist supports a broad range of initiatives across Magnera’s corporate and sub-brand platforms. This role blends creative design, digital marketing, and content development to drive brand visibility, enable sales, and strengthen customer engagement in alignment with Magnera’s commercial strategy.

In addition to external marketing efforts, the role contributes to corporate brand management and internal team engagement—ensuring consistent brand representation and supporting initiatives that foster alignment and communication across the organization.

Creative & Collateral Development

• Design and produce collateral based on internal briefs using Adobe Creative Suite (Illustrator, InDesign, Photoshop).
• Ensure brand consistency across all materials and platforms.

Website & SEO Management

• Maintain and support creation of website content
• Support SEO strategy implementation and provide regular website traffic and performance reports.

Event Coordination

• Assist in planning and organizing events, including trade shows, customer events, and internal activations.
• Support in designing booth graphics and event collateral, ensuring alignment with brand standards and commercial goals.

Content Creation & Copywriting

• Support copywriting needs including case studies, press releases, blogs, website content, and marketing collateral.
• Collaborate with internal stakeholders to gather insights and craft compelling narratives.

Social Media & Campaign Support

• Contribute to social media initiatives through graphic design, copywriting, and performance reporting.
• Assist in executing campaigns and initiatives in collaboration with departments such as Sustainability, HR, EHS/BeX.

Email Campaigns & Newsletters

• Develop and execute email marketing campaigns and newsletters using HubSpot.
• Collaborate with internal teams to ensure messaging aligns with brand and commercial goals.
• Monitor performance metrics and optimize campaigns for engagement and conversion.

Additional responsibilities may be assigned based on evolving business needs and will be aligned in collaboration with the manager to support team and organizational priorities.

Required Skills:

• Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and full Office Suite (Word, Excel, PowerPoint)
• Experience with CMS platforms (e.g., WordPress), SEO tools, and Google Analytics.
• Strong writing and editing skills with attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Collaborative mindset with excellent communication and organizational skills.

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.

Working Conditions:

• Expected to be in Charlotte office

Physical Demands:

• Ability to travel (20-30%)
• Must be able to move or transport items weighing up to 50 pounds across the workspace for various needs

Health & Safety Responsibilities:

• Following safety procedures when traveling and supporting for trade events